{"id":1300,"date":"2019-04-19T11:31:54","date_gmt":"2019-04-19T11:31:54","guid":{"rendered":"https:\/\/ilmercatodelduomo.it\/la-storia\/"},"modified":"2023-07-11T17:03:50","modified_gmt":"2023-07-11T15:03:50","slug":"the-history","status":"publish","type":"page","link":"https:\/\/ilmercatodelduomo.it\/en\/the-history\/","title":{"rendered":"The history"},"content":{"rendered":"

[vc_section][vc_row][vc_column][vc_empty_space height=”90px”][vc_column_text]<\/p>\n

ONCE UPON A TIME, THERE WAS the GALLERIA VITTORIO EMANUELE II.
\nTODAY, WITH THE MERCATO DEL DUOMO, WE WRITE A NEW PAGE IN HISTORY.<\/strong><\/h1>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Let\u2019s jump back to the beginning of the 20th century<\/strong>, when in Italy and in the rest of Europe, an idea that was about to change our habits forever began to surface: commerce and free time, together.<\/p>\n

Since then, for over a century<\/strong>, the Galleria has witnessed<\/strong> several cultural and social transformations<\/strong>, especially regarding the evolution of food styles<\/strong>: from the Motta Caff\u00e8 Bar to the Magic Restaurant, from the Spaghetti Bar to the Terrazza Aperol.<\/p>\n

Until now<\/strong>, with the new Autogrill project, that elevates Il Mercato del Duomo to a new symbol of the roots of the Italian food and wine culture<\/strong>.<\/p>\n

Come and join us at Il Mercato del Duomo
\nto make history<\/strong> together.<\/p>\n

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FROM THE 1920S TO THE 1960S, FROM THE VERY BEGINNING TO THE ECONOMIC BOOM.<\/h3>\n

It was 1928 when Angelo Motta inaugurated the first Motta Caff\u00e8 Bar<\/strong> in the Galleria. Entirely designed and furnished by architect Melchiorre Bega, it quickly became a point of reference for whoever lived in the centre of the city.<\/p>\n

And then the 1950s came, with the economic boom<\/strong>: salaries increased and so did meals outside the home. The sophisticated pastry shop in the Motta Caff\u00e8 Bar undeniably took centre stage on Sundays, and became a customary destination for families, who, after attending Mass in the Duomo, would buy some sweets to finish off lunch with a nice dessert. In these years, the restaurant on the upper floor (corresponding to the present Terrazza Aperol) was launched, where uptown Milan celebrates weddings, baptisms and holds other receptions.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column width=”1\/3″][vc_single_image image=”1117″ img_size=”full” alignment=”center” el_class=”borded_img”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”1118″ img_size=”full” alignment=”center” el_class=”borded_img align_right_center”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”1116″ img_size=”full” alignment=”center” el_class=”borded_img”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”60px” el_class=”lineseparator”][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column][vc_column_text el_class=”size15″]<\/p>\n

FROM THE 1970S TO THE 1990S: THE CRISIS AND A NEW CONCEPT OF FOODSERVICE.<\/h3>\n

With the 1973 crisis, entrepreneurs and restaurateurs must find new ideas to stimulate the taste of Italians. The Motta Caff\u00e8 Bar experienced a season of great changes. The upstairs restaurant became the Spaghetti-Bar<\/strong> with its Magic neon sign; a completely new way of living meals replaced traditional banquets and receptions. The first traditional Milanese aperitifs<\/strong> were born, arranged in rich and tasty buffet<\/strong> islands.<\/p>\n

Meanwhile, Milan filled up with ambitious yuppies and young urban professionals, with their frenetic lifestyle. For this reason, during the 1990s, the Motta Caff\u00e8 Bar <\/strong>reinvented itself and became a multifunctional space<\/strong>, as we know it today, with a pizzeria<\/strong>, a pub<\/strong> and a play area for children<\/strong>, in addition to the bar.<\/p>\n

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[vc_section][vc_row][vc_column][vc_empty_space height=”90px”][vc_column_text] ONCE UPON A TIME, THERE WAS the GALLERIA VITTORIO EMANUELE II. TODAY, WITH THE MERCATO DEL DUOMO, WE WRITE A NEW PAGE IN HISTORY. [\/vc_column_text][vc_column_text] Let\u2019s jump back to the beginning of the 20th century, when in Italy and in the rest of Europe, an idea that was about to change our habits … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":2035,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":{"0":"post-1300","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"no-featured-image-padding"},"yoast_head":"\nThe history - Il Mercato del Duomo<\/title>\n<meta name=\"description\" content=\"With the 1973 crisis, entrepreneurs and restaurateurs must find new ideas to stimulate the taste of Italians. The Motta Caff\u00e8 Bar experienced a season of great changes. 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