STORE MANIFESTO

In the heart of Milan, the new free and open space
for everyone who wants to rediscover and experience
the values and genuine flavours of the local territory and its producers.

It is a historical building and a long-standing symbol of food culture and service.
Discovery, knowledge and awareness of food and its production
are the essence of the vertical journey that visitors will experience.

It will lead you from the selection of the most genuine and sought after ingredients and produce,
to the excellences of Italian foodservice,
by way of the national street food experience.

It is a popular and welcoming place, where tradition merges with innovation.
An experience of sharing, exchange and integration in Milan’s most important square,
a symbol of Italian food in the world and of the city’s international spirit.